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Achieve higher lifetime profit per cow

Excellent fertility. Low maintenance costs.
A healthier and more profitable herd. 

From 2-way to 3-way crossbreeding

How much does it cost when a cow doesn't get pregnant in your seasonal calving herd? What if you could increase your conception rate, boost your lifetime production and reduce the costs and amount of work per cow?

VikingGoldenCross is a three-breed rotational crossbreeding programme combining our dairy breeds.

You might be already using two-way cross between Holstein and Jersey but when you add VikingRed as the third breed to a two-way cross, your cows will improve in reproduction and beef value. 

The combination of the three VikingGenetics breeds gives you:

  • Healthy, fertile, ideally sized grazing cows that are easy to manage and equipped to walk long distances
  • +9% higher relative conception rate compared to two-way crossbred cows in a pasture-based production
  • Higher fat and protein percentages and a higher lifetime production
  • A better dairy form and beef value by adding VikingRed as the third breed

£15,000 extra profit

By utilizing three breeds in a crossbreeding programme, you can expect more than £15,000 extra profit per year in a 240-cow herd.

A study by Dairy Australia has compared the performance of two-breed and three-breed crossbred herds on pasture-based farms and concluded that compared to the two-way cross, the Holstein/Jersey/Red cross showed:

  • better fertility
  • higher lifespan
  • higher level of milk solids

That extra profit is from improvements in production of milk solids and fertility traits alone:

  • £11,400 from higher fat and protein content per kg of milk
  • £4,235 from fertility related traits

Total financial benefits are expected to be even higher when various direct and indirect cost reductions are accounted for, e.g. lower vet costs, lower culling rates, less work per cow and other. 

If you would like to know more how crossbreeding would suit your herd and which strategy to use, our team is ready to help you.

Fill out the form to book a free consultation with a breeding advisor.

Book now

The estimation of extra profit of £15,635 in financial benefits under UK conditions is based on:

  • The ADHB data milk price calculator with the average of three different manufacturing contracts
  • The Australian pasture-based crossbreeding study, where three-way crossbreds including Reds had higher milk solids and better fertility than two-way crosses between Holstein and Jersey

Key findings of Australian pasture-based crossbreeding study


Two-way cross (Jersey/Holstein)

Three-way cross (Holstein/Jersey/Red)


Milk (litres)



Fat %



Protein %



Fat (kg)



Protein (kg)



Total fat & protein (kg)




Conception rate (1st service)



Pregnant by week 6




The health traits are really good, and the calves are vigorous and up and suckling straight after birth.

John & Jack Warnock,
Dairy Farmers, Eastfield Farm

They were easy calving, and we haven’t lost a single calf. It feels like a much more appropriate cross for our system and will provide us with a smaller-framed cow with good milk solids that are hardier for outwintering.

Sophie Wilson,
Dairy Farmer, Starveall Farm, UK

The best cows are the ones you don't notice, they are low maintenance and hide amongst the herd. The longevity, the health and the fertility coming from the VikingGenetics animals are great.

Bart Luijten,
440 cows, New Zealand


Our customers say

Discover 9 inspiring success stories from block-calving herds Download VikingGoldenCross Magazine
VikingGoldenCross cows
Spring Grazing Catalogue Download our latest catalogue here

Switching to VikingGoldenCross

When dairy farmer, Aidan Deasy, challenged his breeding advisor to produce a cow for his system, he thought he was asking the impossible. He knew exactly the traits in the animal he did and didn’t want and the problems he needed to avoid.

Like many producers, he’d had enough of lameness, was tired of disappointing pregnancy checks, and was keen to cut down on metabolic disorders like ketosis and milk fever. In short, he said he wanted to breed ‘the invisible cow’.

Read the full story

Boost your herd with the latest top bulls Discover the bulls
VikingGoldenCross cows

Want to know more about crossbreeding and VikingGenetics?
Send us a message and we will get back to you.