Using genetics too close in the same herd family has created herd health problems on dairy farms worldwide. This is due to increasingly high levels of inbreeding in purebred cows.
Genesi Project SrL, an Italian breeding company and VikingGenetics’ distributor in Italy are pioneers in crossbreeding in the country. Since 1997, the company has offered breeding support to farmers from all over Italy. Over the last few years, it has made its mission to reduce inbreeding and change the mindsets of farmers.
Claudio Mariani, Marketing Manager and partner in the business, joined the company in 2005. “In 1997, we were distributors of Svensk Avel, mainly selling Swedish Red semen, which today is VikingRed,” he recalls. “We have been pioneers for three-way crossbreeding (in Italy) and took over Dansire, a Holstein/Jersey Danish company. When VikingGenetics appeared in Italy, we were already selling their products for some time,” he adds.