When Thomas Søgaard took over Tastum Jersey from his parents in the spring of 2021, he knew he had to define where the farm would go and how it would get there. The 34-year-old Danish farmer was not alone in coming up with the ideas; his wife Kristina, a graduate engineer specialising in technology and business development, supported him in creating the strategy and plan for the farm.
“We made the development and business plan together, not just for the property, but for us personally and what we would like to do together. We defined our goals for our life on the farm, the property, and how it can enable us to have the life we want to live,” says Thomas. The couple took a thorough approach that considered strengths, weaknesses, opportunities, and threats for them and the business.
“Our strategy serves as the foundation for our day-to-day decisions. We aim to create a sustainable business, which also gives us enough room for the financial and personal freedom we want,” he adds.