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ProCROSS Conference
9-10 July 2024

Join us in Birmingham for the ProCROSS Conference 2024 with the focus title of ‘The ProCROSS Pathway – Redefining Dairy Genetics’

Join us in Birmingham, UK, between July 9th and 10th, for two days dedicated to ProCROSS cows. We have an exciting programme planned, including herd visits and keynote talks from industry experts and UK and USA farmers.

Get insights into the current and the future state of the UK dairy industry, hear the ground-breaking genetic research results about ProCROSS and learn how you can use crossbreeding as a solution to secure your bottom line.

We would be delighted if you could join us for the gala dinner in the evening.

Date: 9-10 July, 2024

Venue: Marriott Forest of Arden Country Club
Maxstoke Lane, Meriden, Birmingham CV7 7HR, UK

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ProCROSS conference speakers


Tuesday 9th July - ProCROSS Farm Tour

Wednesday 10th July - Conference and evening dinner

  • General introduction to VikingGenetics and Coopex - Lars Nielsen and Tristan Gaiffe
  • Global Dairying - Where are we and whatever’s next? - Chris Walkland
  • US Dairy Farmer - Kelly Cunningham
  • Italy ProCROSS Methane Trial - Professor Bittante, DAFNAE
  • Female Genetic Ranking Improves ProCROSS Breeding Strategies - Morten Kargo, VikingGenetics
  • UK Dairy Farmer - Crossbreds in a High Input System - Patrick Morris Eyton
  • Feeding the ProCROSS Cows and Heifers - Annika Hanson, Växa
  • Post-Conference Gala Dinner


Farm visits

Nixon Farms

  • Will and Ian Nixon, from Market Drayton, Shropshire.
  • 350 ProCROSS cows-block calving from August to September over 12 weeks.
  • Averaging 8,800 kg, twice-a-day milking.
  • Imported 80 ProCROSS Heifers from Denmark in 2017.
  • Farming 600 acres, half-owned and half-rented.

Learn more about the Nixons - read their story

Halton Farms

  • Tom and Karen Halton, from Congleton, Cheshire.
  • 500 ProCROSS cows calving year-round.​
  • Averaging 12,000 kg of milk, milking 3 times a day.
  • Crossbreeding for over 12 years.

Learn more about the Haltons - read their story.

ProCROSS cows on pasture

Conference packages

  • Arrive Monday 8th July – Depart Thursday 11th July
    3 Night Full Package, Farm Tour, Conference and Dinner, 3 nights
    £520 Single - £575 Double/Twin
  • Arrive Tuesday 9th July – Depart Thursday 11th July
    2 Night Package, Farm Tour, Conference and Dinner, 2 nights
    £380 Single - £490 Double/Twin
  • Arrive Wednesday 10th July – Depart Thursday 11th July
    1 Night Package, Conference and Dinner, 1 Night
    £215 Single - £285 Double/Twin
  • Wednesday 10th July only
    Day Delegate Conference only

If you have questions, please contact us at or 01264 586278

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