The strategy for the next four years (2021-2024) has been approved by the VikingRed committee and the focus on sustainability and efficiency is on top.
The VikingRed strategy has been fine-tuned to increase benefits for dairy farmers while achieving more genetic progress in their herds.
A more efficient and sustainable cow is at the heart of the new VikingRed strategy 2021-2024. These objectives are linked to creating a response to the current world challenges and demands.
"We have a solid focus on animal welfare, food security, and reducing climate impact in our entire production plan. VikingRed is a naturally healthy cow with the highest production of milk and solids for the red cows in the world. With the new strategy, we want to address more specific goals to develop the genetic capital of each cow”, Jakob Lykke Voergaard, Product Manager VikingRed, says.